Rugby

West Midlands · England
-33.6pp WBI 74.9% → 41.3% by 2051 (20-group HP, Census-direct, SNPP-constrained)
114,363 Population (2021 Census)
74.9% White British (2021)
53.6% White British (2041 projected)
41.4% White British (2051 projected)

Ethnic composition

Census 2021 observed data with Hamilton-Perry projections to 2061.

white british 74.9%
white other 10.8%
asian 7.6%
black 2.7%
mixed 2.8%
other 1.1%

Projected 2051

white british 41.4%
white other 32.9%
asian 14.9%
black 5.1%
mixed 4.9%
other 0.8%

What's driving change?

Shift-share decomposes demographic change into national trend, structural composition, and local factors. Dominant driver: national trend.

-9.2pp Total WBI change
-6.4pp National effect
-0.3pp Structural effect
-2.5pp Local effect

Diversity index

moderately diverse Shannon entropy: 0.50 · Dissimilarity: 5.1

Religion

Census 2021 religious composition with projections.

2021 [object Object]
2031 [object Object]
2041 [object Object]
2051 [object Object]

Country of birth

UK-born (2021) 81.7%
Foreign-born (2021) 18.3%
Foreign-born (2051 projected) 50.9%

English proficiency

mainLanguageEnglishPct 88.5%
notEnglishPct 23.0%
cannotSpeakEnglishPct 0.0%

Service demand pressure

56/100 Moderate Pressure Rank 63 of 320
Ethnic change20/20
Asylum20/20
School0/20
Language0/20
Housing16/20

Economic profile

Avg employment rate59%
Avg home ownership60.8%
Avg social rent11.7%
Degree or above31.3%
No qualifications14.1%

Housing demand projection

Census 2021 tenure patterns by ethnicity, projected to 2041 from demographic composition change.

Ownership (2021)60.8%
Social rent (2021)11.7%
Private rent (2021)17.1%
Ownership (2041)51.7%
Social rent (2041)10.7%
Social rent change-1.1pp

High foreign-born population growth will drive additional housing demand, particularly in the private rented sector.

English proficiency

mainLanguageEnglishPct 88.5%
notEnglishPct 23.0%
cannotSpeakEnglishPct 0.0%
Projected non-English growth+21.4pp

Interpreter demand is manageable at current levels.

Updated 14 Apr 2026 · Census 2021, ONS SNPP, DfE School Census